12 Claude Prompts for Marketing, SEO and Social Media

Act as a senior marketing strategist and build a marketing strategy for my product. If key information below is missing, ask me up to five questions before you start.

<product>[WHAT IT IS, WHO IT'S FOR, PRICE, BUSINESS MODEL]</product>
<current_state>[STAGE, CUSTOMERS SO FAR, CURRENT CHANNELS AND WHAT HAS WORKED]</current_state>
<resources>[MONTHLY BUDGET, TEAM, HOURS PER WEEK]</resources>
<alternatives>[WHAT CUSTOMERS USE TODAY INSTEAD, INCLUDING DOING NOTHING]</alternatives>
<goal>[GOAL FOR THE NEXT 90 DAYS, E.G. 50 PAYING CUSTOMERS]</goal>

Deliver:
1. Ideal customer profile: the specific segment to focus on first, the trigger that makes them look for a solution, and who to deliberately ignore for now.
2. Positioning: the alternative we're compared against, our key difference, and why it matters to this customer. One sentence plus three proof points.
3. Channels: the two or three that fit this customer and my resources, why, and which ones to skip.
4. A 90-day plan by month with actions, owners if I have a team, and one leading metric per channel.
5. Assumptions: label which parts are hypotheses to test early, and how to test each.

Favour focus over completeness. A plan I can execute with my resources beats a list of every possible channel.

Create an SEO content brief for the keyword [TARGET KEYWORD].

<site>[YOUR SITE, AUDIENCE AND WHAT YOU SELL]</site>
<serp_notes>[TITLES, HEADINGS OR NOTES FROM THE CURRENT TOP RESULTS, IF YOU HAVE THEM]</serp_notes>
<existing_pages>[RELEVANT URLS ON YOUR SITE FOR INTERNAL LINKS]</existing_pages>

Include:
1. Search intent: what the searcher is trying to get done, the best format (guide, list, comparison, tool, landing page) and why. If my SERP notes point to a different format than I'd expect, say so.
2. Title options under 60 characters and meta description options under 155 characters.
3. An outline with H2 and H3 headings, a one-line note on what each section must cover, and where the core question gets answered within the first 100 words.
4. Questions searchers ask, grouped under the section that should answer them.
5. Information gain: what this page should include that typical results lack, such as original data, worked examples, a template or first-hand experience.
6. Internal links: which of my pages should link to this one and which it should link out to, with suggested anchor text.
7. A target length range based on the depth needed, not word count for its own sake.

Describe the current results only from the notes I paste, and say clearly where you are inferring.

Audit this page for on-page SEO.

<page_content>
[PASTE THE PAGE HTML, OR THE TITLE TAG, META DESCRIPTION, HEADINGS AND BODY TEXT]
</page_content>

URL: [URL]
Primary keyword: [KEYWORD]
Secondary keywords: [OPTIONAL]
Search Console data: [QUERIES, IMPRESSIONS, CLICKS AND AVERAGE POSITION, IF AVAILABLE]

Check and report on:
1. Intent match: does the page type and its opening give someone searching the primary keyword what they came for?
2. Title tag and meta description: relevance, length and click appeal, with two rewrites of each.
3. Headings: one clear H1, a logical H2 and H3 hierarchy, and headings that reflect the subtopics searchers expect.
4. Content gaps: subtopics, questions or entities a thorough answer would cover that are missing.
5. Internal links and anchor text, image alt text, and readability.
6. Structured data: which schema type fits (Article, Product, LocalBusiness, FAQPage and so on) and whether any markup present matches the visible content.

Judge only what's in the content I pasted. Anything you can't assess from it, like page speed or indexing, goes in a short "check separately" list. Finish with a table of fixes ranked by expected impact against effort.

Cluster this keyword list into topics I can build pages around.

<keywords>
[PASTE KEYWORDS, ONE PER LINE, WITH SEARCH VOLUME AND DIFFICULTY IF YOU HAVE THEM]
</keywords>

<site_context>[WHAT YOUR SITE OFFERS AND WHO IT SERVES]</site_context>

Rules:
1. Group keywords that one page could fully satisfy, meaning the same search intent rather than shared words. "Best CRM for small business" and "CRM pricing" belong on different pages.
2. Label each cluster's intent: informational, commercial investigation, transactional or navigational.
3. Choose a primary keyword per cluster (the most representative, or highest volume) and list the rest as secondary.
4. Suggest a page type and working title for each cluster.
5. Flag keywords that are off-topic for my site, too ambiguous to place, or likely to compete with another cluster.
6. Group the clusters under pillar topics and suggest how the pages should link to each other.

Output a table with cluster name, intent, primary keyword, secondary keywords, total volume if given, page type, and priority (high, medium or low, with a reason). Then show the pillar map. Mark any grouping you're unsure of so I can check the live results.

Plan a 30-day social media content calendar for [BRAND OR NAME].

<context>
Audience: [WHO THEY ARE AND WHAT THEY CARE ABOUT]
Platforms and frequency: [E.G. LINKEDIN 3 TIMES A WEEK, INSTAGRAM 4 TIMES A WEEK]
Business goal this month: [E.G. WAITLIST SIGNUPS, LOCAL BOOKINGS, AUTHORITY IN A NICHE]
Capacity: [WHAT YOU CAN PRODUCE: PHOTOS, SHORT VIDEO, DESIGN TOOLS, HOURS PER WEEK]
Key dates: [LAUNCHES, EVENTS, HOLIDAYS YOUR AUDIENCE CARES ABOUT]
</context>

1. Propose three to five content pillars, each tied to an audience need and to the business goal, with the share of posts each one gets.
2. Build the calendar as a table: date, platform, pillar, format (carousel, short video, text post, story, poll), hook or headline, one-line description, and call to action.
3. Mix formats to fit my capacity, and plan repurposing so one core idea becomes several posts across platforms.
4. Leave two or three open slots for timely or reactive posts.
5. Name one metric to watch per pillar.

Write in each platform's native style rather than pasting the same text everywhere. If the frequency I chose is too much for my capacity, tell me and suggest a sustainable one.

Turn this idea into a LinkedIn post.

Idea or story: [YOUR IDEA, LESSON, OPINION OR EXPERIENCE, WITH AS MUCH DETAIL AS YOU HAVE]
Who I want to reach: [AUDIENCE]
What I want them to think or do afterwards: [GOAL]
Samples of my writing: [PASTE 2 OR 3 OF YOUR PAST POSTS OR MESSAGES]

Structure:
1. Hook: one or two short lines that make my audience want to click "see more". Use a specific detail, a surprising result or a real tension rather than clickbait.
2. The story or argument: the concrete situation, what happened, what I learned. Keep my real details, and ask me if something important is missing instead of inventing it.
3. Takeaway: one clear, useful point the reader can apply.
4. Ending: a question or light call to action that invites genuine replies.

Style: match the voice in my samples, use short paragraphs and plain words, and stay under 250 words. Use at most three relevant hashtags, or none, and skip emoji lists and one-sentence-per-line formatting.

Give me three different hooks first, then the full post using the strongest one.

Write a YouTube script for a video about [TOPIC].

<context>
Channel and audience: [WHO WATCHES AND WHAT THEY ALREADY KNOW]
Target length: [MINUTES]
Style: [TALKING HEAD, TUTORIAL, SCREEN RECORDING, DOCUMENTARY, ETC.]
Title and thumbnail idea: [IF YOU HAVE THEM]
Key points and research: [PASTE YOUR NOTES]
Call to action: [SUBSCRIBE, FREE DOWNLOAD, PRODUCT, NEXT VIDEO]
</context>

Requirements:
1. Hook, first 15 to 30 seconds: deliver on the title and thumbnail promise straight away and show the payoff or the stakes. Get to the point without a long intro.
2. Split the body into clear segments, and open each with a short retention beat: an open loop, a question, or a preview of what's coming.
3. Mark visual changes in parentheses, such as (B-roll: ...), (on-screen text: ...) or (demo), so the edit has pattern interrupts.
4. Write for speaking: short sentences and contractions, the way I'd say it out loud.
5. Place the call to action where it fits naturally, after I've delivered value.
6. End with a reason to watch a specific next video.

Use only facts from my notes, and mark anything that needs checking with "(check)". After the script, give me three alternative hooks.

Write Instagram content for [BRAND OR ACCOUNT].

Topic or post idea: [TOPIC]
Audience: [WHO FOLLOWS YOU AND WHAT THEY WANT]
Goal: [SAVES, SHARES, PROFILE VISITS, DMS OR LINK CLICKS]
Brand voice: [E.G. WARM AND EXPERT, PLAYFUL, MINIMAL]
Past captions for reference: [PASTE 2 IF YOU HAVE THEM]

Give me:
1. A carousel of 7 to 10 slides. Slide 1 is the hook: a promise or tension in under 10 words. Each middle slide carries one idea in under 30 words and builds toward a payoff. The last slide is a clear call to action (save, share, comment a keyword, or tap the link in bio). For each slide, give the on-slide text and a short visual direction.
2. Three caption options: one short, one story-led, one educational. Each opens with a line that works before the "more" cut-off and ends with a natural question or call to action.
3. Three to five relevant hashtags mixing niche and broader tags, and alt text for the first slide.

Keep claims factual and specific to my brand, and ask me if you need product details. Swap generic motivational lines for specific, useful ones.

Design and write an email sequence for me.

<context>
Type: [WELCOME / NURTURE / TRIAL CONVERSION / RE-ENGAGEMENT]
Trigger: [WHAT PUTS SOMEONE INTO THIS SEQUENCE, E.G. DOWNLOADED A GUIDE]
Audience and what they wanted when they signed up: [DETAILS]
Product or offer: [WHAT YOU SELL, PRICE, MAIN OBJECTIONS]
Brand voice: [DESCRIBE IT, OR PASTE A PAST EMAIL]
End goal: [E.G. BOOK A CALL, FIRST PURCHASE, START USING A KEY FEATURE]
</context>

1. Plan first: a table with email number, send timing, the single goal of that email, its main content, and the exit condition (what removes someone from the sequence, such as making a purchase).
2. Then write each email: three subject line options, preview text, a body under 200 words, and one call to action.
3. The first email delivers what they signed up for immediately. Earn the right to sell by being useful, and introduce the offer once trust is built.
4. Each email should make sense on its own for someone who missed the previous one.
5. Name one metric to watch per email and what to change if it underperforms.

Keep it conversational and plain-text friendly. Show me the plan and wait for my approval before writing the emails.

Write ad copy for [PRODUCT OR OFFER] on [GOOGLE SEARCH / META / BOTH].

<context>
Audience and their main problem: [DETAILS]
What makes the offer different: [DIFFERENTIATORS, PROOF, PRICE OR GUARANTEE]
Landing page message: [PASTE THE HEADLINE AND KEY POINTS SO THE ADS MATCH IT]
Target keywords (for search): [KEYWORDS]
Claims I can make: [ONLY VERIFIED NUMBERS, REVIEWS OR AWARDS]
</context>

1. Propose five distinct angles, for example pain, outcome, proof, objection handling and comparison with the alternative, with one line on who each angle speaks to.
2. Google responsive search ads: for the two strongest angles, 15 headlines of up to 30 characters and 4 descriptions of up to 90 characters. Include the keyword in several headlines, and write them so any combination still reads well.
3. Meta: for each angle, a short and a longer primary text, a headline under 40 characters, and a creative idea for the image or video.
4. Show the character count next to every headline and description.

Use only the claims I listed, since ad platforms and customers both punish unsupported claims. Finish with a simple test plan: which angles to run against each other first, and what result would pick a winner.

Analyse these competitors for me. I've pasted the text of their homepage, pricing page and other key pages.

<competitor name="[COMPETITOR 1]">[PASTE PAGE TEXT]</competitor>
<competitor name="[COMPETITOR 2]">[PASTE PAGE TEXT]</competitor>
<competitor name="[COMPETITOR 3]">[PASTE PAGE TEXT]</competitor>
<us>[YOUR PRODUCT, AUDIENCE AND CURRENT POSITIONING]</us>

For each competitor, extract:
1. Who they target, and their main promise in their own words.
2. Positioning: what they claim to be best at, and who they implicitly compare themselves to.
3. Offer: pricing model, tiers, free trial or guarantee, and the main call to action.
4. Proof: customer logos, numbers, testimonials and case studies.
5. Messaging weaknesses: vague claims, unanswered objections, confusing pricing.

Then compare:
- A table of everyone, including us, across target customer, core promise, price point and proof.
- Gaps: customer segments, objections or promises nobody owns that would fit us.
- Where we currently sound interchangeable with a competitor, and how to fix it.

Base every statement on the pasted text and quote it where useful. If a question needs information that isn't in the pages, such as reviews or traffic, tell me what to collect.

Write a cold email to [NAME, ROLE, COMPANY].

<research>[WHAT YOU KNOW ABOUT THEM: RECENT POSTS, HIRING, PRODUCT LAUNCHES, TOOLS THEY USE, ANYTHING SPECIFIC]</research>
<offer>[WHAT YOU DO, WHO IT'S FOR, ONE RESULT WITH PROOF]</offer>
<ask>[THE ONE ACTION YOU WANT, E.G. A 15-MINUTE CALL OR PERMISSION TO SEND A SHORT AUDIT]</ask>

Make it worth their time:
1. First line: connect a specific fact from my research to a likely problem or goal of theirs. If the research is too thin to do that honestly, tell me what to find out instead of writing filler like "I came across your profile".
2. Two or three sentences on how I can help, with one piece of proof.
3. One clear, low-effort ask.
4. Under 120 words, plain text, and signed with my real name and company.
5. Three subject line options that are short and specific, with no fake "Re:" and no false urgency.

Then write two follow-ups for day 3 and day 8, each adding something new (an insight, a resource or a relevant example) rather than simply bumping the thread.

Keep it compliant: confirm I have a legitimate reason to contact this person, and include a simple way to opt out, since laws such as CAN-SPAM and GDPR apply to cold outreach.